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                <text>Alice Longstaff - General Pictures</text>
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              <text>Buildings, Cart, Hebden Bridge, Holme House, Holme Street, Horse, Street Names</text>
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              <text>The message of Eat More Fruit and Keep Fit was certainly better than another fad of the 1920s, which advised people to actively smoke instead of eating, as it was though to help some physical problems. Many began using them as an appetite suppressant in a bid to aid weight loss. In 1925 the Lucky Strike cigarette brand even launched the ‘Reach for a Lucky instead of a sweet’ campaign.</text>
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              <text>Ada Westerman</text>
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              <text>Pennine Horizons Digital Archive</text>
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              <text>Formerly 464</text>
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